Monday, February 18, 2013

Heineken to take Nigerian fans to Champions League Final

As part of its promise to provide an enduring consumer experience to UEFA Champions' league followers in Nigeria, the Heineken brand plans to take five Nigerian Heineken consuming football fans to this year's final in London.

The five lucky Nigerians will enjoy an all-expense paid trip to witness the final match of the UEFA Champions League at the Wembley Stadium, London on May 25, 2013.

This was the highpoint of an address by the Marketing Director of Nigerian Breweries, Mr. Walter Drenth, at a recent press conference organised to herald the brand's plan for the premium viewing experience at the premium Heineken Champions Planet in Lagos.

Drenth however added that unlike previous seasons when five winners emerged from a transparent draw ceremony, consumers who will benefit this season were encouraged to show their skills, wit and inventiveness to win tickets and be among the thousands of 'privileged' football fans that will watch the match live in Wembley stadium.

He said: "Consumers who will win must show that they are a true Man of the World: open-minded with a passion to go beyond their comfort zone. They have to be active and resourceful in their pursuit to progress in life and must be inspired by the inventiveness displayed by great players in the UEFA Champions League. Will this year be the year our consumers will go from spectators to Champions? It is history in the making, and it is under this pressure that they need to find their way to the ultimate goal; The UEFA Champions League Final."

According to the Marketing Director, visitors to the Heineken Champions Planet in Lagos are also in for an exciting time as the brand has outlined several exciting programmes to give them a premium experience.

These programmes include, among others, the StarPlayer game, an innovative interactive digital game to further engage all visitors while matches are in progress.

"Heineken Champions Planet has incorporated the brand's innovative interactive digital game, StarPlayer, in a demo room on the first floor. The game will offer the users the chance to further enhance their UEFA Champions League viewing experience by trying to anticipate what will happen next in a particular game in order to score points," he stated.

Speaking on how the relationship with the league has rubbed on Heineken brand, he stated that the partnership is a long-standing and successful one, which prompted the handlers of the brand to announce the extension of its sponsorship of the UEFA Champions League till at least the end of the 2014/15 season.

"The partnership continues to be an important component of Heineken's global sports sponsorship strategy. Heineken and UEFA Champions League is a perfect match - the world's most prestigious club tournament and the world's most international premium beer.

"You can watch the UEFA Champions League in every country where you can enjoy a cold Heineken...which is in more than 190 countries in the world. We have been strengthening our brand role in the UEFA Champions League and have moved from creating passion for the fans," he added.

Speaking further, he stated that the challenge is part of a new campaign of the brand tagged 'Road to the Final,' which has been slated for launch in April.

Former Super Eagles captain and coach, Christian Chukwu, who was a guest at the event, described the evening as an exciting one, calling on Nigerian consumers, especially football enthusiasts, to leverage on the opportunity to develop their skills of football understanding. He called on other brand owners and government at all levels not to play down the need to invest in sports.

To continue to enhance the viewing experience of the UEFA Champions League matches, the Media and Public Affairs Manager, Edem Vindah, added that the Star Player game app available at the planet has been adapted for Android phones.

He said: "We encourage everyone to download and play this interactive game if you haven't done so before. The Star Player game is all about anticipating what will happen next in a particular game in order to score points."

In addition to the Heineken Champions Planet, the Media and Public Affairs Manager also stated that the company would activate Heineken UCL Viewing Centres in premium bars across Nigeria, in order to bring the UCL viewing experience to more consumers.

British born Nigerians moving back to Nigeria

Although many young Nigerians dream of Britain as an Eldorado and would even give a limb for a British visa, many well-educated Britons of Nigerian descent are choosing to relocate to their parents' country of birth. KIMBERLY WARD speaks with some of the returnees to find out why they decided to make the transition from Britain, their adoptive country, to Nigeria, their fatherland

In a reversal of the brain-drain phenomenon that hit Nigerian in the 80s and 90s, many highly-qualified young Nigerians who grew up in the UK are relocating to Nigeria, bucking the decades-long trend of Africans migrating to Europe in huge numbers in search of greener pastures.

After benefiting from Britain's world-class education, amassing post-graduate degrees and acquiring a wealth of experience working in top companies, the worldwide recession and the search for something different has prompted these second-generation British-Nigerians to leave Britain behind.

Although there are no figures to measure how many are moving back, anecdotal evidence shows that a large number of them - many of whom had never visited Nigeria prior to their big move - are choosing to 'come home' for several reasons including personal ambition, entrepreneurial success, marital considerations or just the sheer adventure of experiencing where their parents came from.

While thousands of young people regularly leave Nigeria to school abroad, and after a few years return home to continue their careers, for those that call England home, making the transition from their first-world comfort zone to their third-world origins can be both daunting and rewarding.

Linda Adebayo was born in England in 1986, and apart from four years spent in Nigeria between the ages of four and eight, lived her whole life in London. She has an accounting degree from the University of Kent, an MBA from Manchester University and was working as a Chartered Accountant for Virgin Airways in London when she decided to relocate to Lagos in November 2011.

"I was enjoying my life in London and was doing quite well both financially and socially, until I met a guy in my MBA class who was based in Nigeria. We got married and because he was a successful accountant in Lagos, we decided to build a home in Nigeria."

Since settling in Lekki, Lagos, Linda initially spent some time furnishing her house and reconnecting with her Nigerian extended family, but is currently job-hunting. "I would like to be the CEO of a prominent corporation by the time I'm 35. I would also like to start my own business in another field.



The good thing about Nigeria is that the possibilities available to you here are endless, and you can make such valuable contacts in a short while. I've made friends here with the types of people it would have taken a lifetime to get close to in the UK. I also enjoy spending time with my family at length, without the thought of the flight back to London cutting short the visit."

Having her husband and extended family around has made the transition easier for Linda, and she enjoys the many events and celebrations that she attends. "The social scene here is fantastic and I'm having lots of fun. I miss my parents and sister who are back in London, but I love my life here."

Linda believes that young British-Nigerians are choosing Nigeria over Britain because of the superior job opportunities available to them in the former as a result of their British education and experience. "Everyone I know that relocated have found well-paid jobs because they were highly qualified. Nigeria is the best place to come to where your wealth of knowledge from abroad opens doors for you."

Amina Mayo, 29, agrees. She'd spent her whole life in the UK without ever visiting Nigeria, before one day shocking her family by telling them she wanted to relocate to the country. "I wanted a challenge." She said, when asked why she left England. "I have a journalism degree and a Masters in Political Communication, and I was working with the British Heart Foundation as a Press Officer in Surrey, England before I left.

The idea of coming to Nigeria had been brewing inside me for a while. I'd heard my friends talking about the country, both the good and the bad, and wanted to experience it for myself. And although my family were against it, I made up my mind and came. I was curious to know how it would be to live in a country that was so notorious around the world."

Amina now writes for a newspaper in Abuja and does not regret her move. "Living here has opened my eyes to the world, and I've done more in the two years I've been here than I could have done in five years in London. Although I miss certain comforts of home, like been able to order any book online on Amazon.com (an online retailer) that will be delivered to my house the next day, or getting on the London Underground to see a friend without the stress of traffic or buying petrol, I'm glad I came.

Understanding certain cultural quirks of Nigerians has also been challenging at times, but on the whole I've been welcomed here with open arms."



However, she disagrees with the notion that many young Britons are coming to Nigeria. "None of the Nigerian friends that I grew up with in the UK would ever return to live full-time in Nigeria," she said. "They are too used to their lives there and are afraid of the perceived dangers here, like terrorism, kidnapping, witchcraft, armed robbery and petty crime.

"The ones that have the confidence to return are those that have family here that they visit often, and so they are familiar with the country. But it is rare for someone like me, who knew nobody here and had no firsthand experience of living in this country to relocate. It was the decision of a lifetime, and now I have a wonderful fiancé who I met here to show for my bravery."

Many returnees came to Nigeria because of a job offer, as was the case with Oyinda Fakeye. Born in London in 1983, she has a degree in Nutritional Biochemistry from Nottingham University, studied Health and Society at Kings' College and was working at the Saison Poetry Library in London before she was offered the chance of a lifetime.

"Having lived in the UK my whole life, I was already toying with the idea of working abroad, originally looking at Europe. But shortly after meeting Bisi Silva, the Artistic Director at the Centre for Contemporary Art in Lagos in 2008, I was invited to Lagos to undergo a curatorial traineeship under her. I'd always been interested in curating so this was an exciting opportunity for me, and it paid off because I am currently the Administrative Director for the Video Art Network (vanlagos.org), which is an organisation that promotes Nigerian new media arts locally and worldwide."

As well as her formal job, Oyinda has also been able to turn her hobby for exotic dancing into a lucrative business by opening 'Burlesque Princess,' a dance and fitness company that offers classes and workshops to women (burlesque-princess.com). It was the first of its kind in Lagos and she believes that it was easier to open it here because of the country's openness to business and enterprise.

"Lagos is such a dynamic city with a hustler's heart. If you have an idea then this is the town to explore and experiment with it. London on the other hand can appear to be a saturated market, especially for those with an entrepreneurial spirit."

She may have found success in Nigeria, but does she miss London? "I have good and bad days, but all in all I could never have had the experiences I have had these past five years had I remained in England. I also try to return every three or four months and I hope to one day have a work structure that affords me the opportunity to spend a few months in the summer there annually, while being based here the rest of the year. But England will always be home for me no matter how long I am away."

Another returnee who misses England is 28-year-old Ahmed Musa. After studying pharmacy at degree and Masters Level at King's College, London, and carving out a successful career as a top pharmacist for an NHS hospital in Surrey, he relocated to Nigeria in 2012 to open his own pharmacy in the FCT.

"I love what I'm doing and enjoy working for myself, but I also miss the UK a lot, especially my old job and former work colleagues. But this opportunity I have here of running a company, of importing goods and handling patients in my own capacity as a Pharmacist, it would have taken a long time to accomplish in England. The means and resources for doing it, and even the channels to do it through were not as accessible to me in the UK as they are here in Nigeria."

Ahmed credits his success in Nigeria with the sense of professionalism and good business practices he learnt in Britain. "I took a few 'Starting Your Own Business' evening and online classes before I returned, which gave me the tools and insight in running a successful enterprise, things like how to balance your books and how to attract and keep customers. I feel that I'm a better boss because of all I learnt."

He hopes to expand his business and in five years open four more pharmacies in Abuja. "I'll settle down in Nigeria because my family is here and because no matter what I achieve abroad, I would want to be a success in my own country."

All four returnees say they will continue to oscillate between the UK and Nigeria, reaping the benefits of both worlds and getting the most out of their dual identities as British-Nigerians.



Thursday, February 14, 2013

Nigeria climb up in FIFA rankings after Nations Cup victory

The Super Eagles have profited from their Afcon triumph as they have risen by 22 spots on the global football list.

Nigeria rose 22 spots to place 30th on the Fifa rankings released on February 14 thanks to their impressive victory at the Africa Cup of Nations.

The Super Eagles defeated the Stallions of Burkina Faso 1-0 on Sunday to win their third African title in Johannesburg.

This made them climb up sharply on the global rankings to 30th place and fourth in Africa. They were 52nd globally and number nine in Africa when the Afcon commenced in January.

Cote D'Ivoire remain the top country in Africa as they climbed two places up to 12th worldwide despite failing to get past the quarter final stage. Ghana and Mali remain in second and third place.

Algeria, Tunisia, Zambia, Central African Republic, Burkina Faso and South Africa make up the top ten countries in Africa.

Spain, Germany, Argentina, England and Italy hold the top five spots globally.


Wednesday, February 13, 2013

Foreign oil workers in Nigeria highest paid in Africa

Expatriate workers in the Nigerian oil and gas sector are the highest paid in Africa and 11 most paid in the world, with an average annual salary of N22.246 million ($140,800), according to a global oil and gas salary survey.
The survey, titled, 'Oil and Gas Global Salary Guide 2013,' published by Hays, a global recruitment firm, also revealed that local workers in the Nigeria's oil and gas sector are the second highest paid in Africa, after South Africa and 26th in the world, with an average salary of N8.706 million ($55,100).
The survey, released weekend, which was based on the responses of 25,000 people working in the oil and gas industry across 53 countries, reported that South Africa's local workers in the country's oil and gas sector are the highest paid in Africa, with an annual average salary of $75,300 (N11.897 million).
The survey showed that local workers in Australia's oil and gas sector are the highest paid in the world with an annual average salary of $163,600 (N25.849 million).
The report also stated that expatriates in Australia's oil sector are the highest paid globally, with an annual average salary of $171,000 (N27.018 million) per annum.
Salaries in other African countries
In the eight African countries sampled, Angola's local oil workers were the third highest paid workers in Africa with an annual average salary of $53,700 (N8.485 million), followed by Algerian workers with an annual average salary of $45,200 (N7.142 million) and Libya, with average annual salary of $42,200 (N6.668 million).
Others are Egypt, with average annual salary of $41,900 (N6.62 million); Ghana, with average salary of $40,500 (N6.399 million) per annum, while Sudan trailed with $31,100 (N4.914 million) average annual salary.
In an analysis of the survey, Hays said, 2012 was a good year for many in the oil and gas world with an increase in salaries, benefits and conditions. The same cannot be said for too many other industries and it would not be stretching the truth to state that more wealth has been created in the oil and gas industry than any other over the last 12 months. With nearly every country around the world striving to secure its own energy future, either through exploration, increased production or developing infrastructure, demand for the oil and gas professional, in all its guises, was most definitely high.
"Our headline figure for the average base salary has once again grown to now sit at $87,300*, showing an 8.5 per cent increase on the previous year. Such an increase now accounts for a 14 per cent rise in base salary in two years alone.
"That is significant for an industry employing some five million people worldwide. There were numerous developments contributing to this rise through 2012, not least of which was a proliferation of non-conventional field developments. This was seen by many nations as the route to energy independence and saw a wave of hiring. Indeed many countries eagerly embarked on this path only to discover that the skills didn't exist, at least not in their own country."
"At the top of this year's table we once again see Australia and Norway. Both countries have limited skilled labour pools and significant workloads; the result is very high pay rates, although both would appear to have met some sort of ceiling. Completing the top five on local salaries, we also see New Zealand, Netherlands and Canada.
Where imported salaries are concerned, it is once again the frontiers of the industry that are pushing the upper limits of pay. Representing a mix of danger money and hardship allowance in these base salaries, we find Russia's arctic exploration driving imported skills, and China's drive on non-conventional skills also pulling in experts on premium rates. Along with Australia, the Caribbean hub for oil and gas, Trinidad & Tobago, rounds off the top five importers by salary level.
"The major headwind in the world economy in late 2012 was the slowdown in growth within the Chinese manufacturing sector. It is therefore somewhat surprising that their local and imported salary figures exhibit such growth.
"However, taking a closer look at the market this is clearly a reflection of their quest to become self reliant on energy in the future driving exploration and infrastructure development, than any immediate increase in domestic energy demand. Other countries showing big increases include Iraq, Nigeria, Thailand and Argentina. The first two reflect significant project demand; Argentina is playing catch up on the previous year's sluggish growth; and Thailand is increasingly home to many oil and gas professionals on rotation on offshore facilities in South East Asia or North Western Australia," the report concluded.

Another person dies while watching Nations Cup

Once again, the tension that comes with watching international football competitions claimed another casualty last Sunday, when the Super Eagles of Nigeria, played the Stallions of Burkina Faso. The victim this time is Mr Felix Bassey, 65, a retired banker. He died while watching the finals of the game in which Nigeria defeated Burkina Faso 1-0.

A 40-year-old soccer fan, Moshood Ismail Owolabi, had collapsed and died while watching the Super Eagles quarter finals match against the Elephants of Cote d'Ivoire in Abeokuta, the Ogun State capital , about a week ago.

According to the News Agency of Nigeria (NAN) Bassey was believed to have died of a heart-related ailment while watching the match at his residence in Akute area of Lagos. Owolabi was also believed to have died from cardiac arrest, when a Nigerian player failed to score a well-aimed shot at the Ivoriens.

Sources at The Eko Hospital, Ikeja, where Bassey died affirmed the cause of death.

Bassey was said to have suddenly slumped during the match and his family members rushed him to the hospital, where he was pronounced dead by doctors.

The source, who pleaded anonymity, told NAN that a member of the family confirmed that late Bassey had been hypertensive, prior to his death.

"The wife, one of the matrons in the hospital, happened to be on night duty when Bassey was rushed to the hospital," the source said.

It was gathered that the remains of late Bassey have since been deposited at the hospital morgue.