CGTN
Thursday, May 23, 2024
Nigeria bans smoking, ritual killings in movies, music videos, skits
The National Film and Video Censors Board (NFVCB) Tuesday announced that it would henceforth restrict the depiction of smoking, ritual killings and money rituals in movies, music videos and skits.
NFVCB’s Executive Director, Shaibu Husseini, disclosed this in Enugu at a National Stakeholder Engagement on the “#Smoke-Free Nollywood” campaign, which was organised in collaboration with Corporate Accountability and Public Participation Africa (CAPPA).
Mr Husseini said the federal government would prohibit the depiction and glamorisation of smoking, violence, criminal acts, immoral acts, ritual killings and money rituals in Nollywood, Nigeria’s film industry.
He said the country faced a film “industry emergency requiring bold and ambitious actions” from parents, guardians, and stakeholders.
“Therefore, after a series of engagements, the NFVCB, in collaboration with CAPPA, decided to make Subsidiary Regulations to address smoking in movies since this aspect was not expressly spelt out in the extant Law.
“Today (Tuesday), I am delighted to announce to you that the Honourable Minister of Arts, Culture and the Creative Economy, Hannatu Musa Musawa, under Section 65 of the NFVCB Act 2004, has approved the “Prohibition of Money Ritual, Ritual Killing, Tobacco, Tobacco Product, Nicotine Product Promotion, Glamorization, Display in Movies, Musical Videos and Skits” Regulations 2024. We have forwarded the approved copy to the Federal Ministry of Justice for Gazette,” the official said.
Mr Husseini explained that the goal was eradicating smoking in movies and skits.
He added, “We will work with the industry to see how we achieve zero, completely smoke-free Nollywood.”
He identified the tobacco industry’s tricks to promote smoking but expressed confidence that the government was prepared to counter them.
Mr Hussein said: “Of recent, we realised that tobacco industries hide under the banner of entertainment to flaunt smoking. The NFVCB is well prepared to take leadership in this regard and has planned and begun implementing innovative ways to achieve its mandate, especially at this crucial time when the National Assembly is insisting that there is “Need to Curb the Rising Spate of Cultism, Trafficking, Consumption of Illicit Drugs and other Substances among Youths in Nigeria”.
“The Board had been urged to undertake detailed enlightenment programs in secondary schools, tertiary institutions, local communities, faith groups and other institutions, as well as impose restrictions on home movies promoting social vices.”
Participants at the event included veteran and top filmmakers, producers, scriptwriters, marketers, and distributors from across the country, such as Zeb Ejiro, Fred Amata, Segun Arinze, Bolaji Amusan, and The Aneke Twins, as well as leaders of various guilds and associations in the Nigerian film industry.
Smoke-free Nollywood
The participants affirmed their commitment to a pro-health Nollywood by signing a pledge to ensure a smoke-free Nollywood.
CAPPA’s Executive Director, Akinbode Oluwafemi, stressed the need for stakeholders to work towards a Smoke-Free Nollywood in the interest of a healthy future for Nigerian children.
Mr Oluwafemi said, “Shockingly, studies have shown that smoking remains prevalent in Nigerian movies in contravention of the NTC Act and the Tobacco Control Regulations 2019, which explicitly prohibits tobacco advertising, promotion, and sponsorships in movies and entertainment. There is also a clear provision for warnings that should accompany any tobacco depiction necessary for “Historical Accuracy and Artistic Expression.”
“With the power to tell the Nigerian story, shape our future, and build a genuinely productive society, Nollywood ensures that the growing concerns of non-communicable diseases in Nigeria are addressed. Movies and music videos must reverse the role they play in painting smoking and tobacco use as an excellent way of life.
“With more than five million young Nigerians aged 15 years addicted to smoking cigarettes, our job, not just as movie practitioners and industry experts but also as parents, is to rise to the occasion and act right to protect our children and prepare for a smoke-free future. We are at a point where we must stop the glamorisation of smoking and, instead, promote healthy lifestyles.”
In-Country Coordinator of Campaign for Tobacco-Free Kids (CTFK), Michael Olaniyan, who delivered a presentation titled “A Code of Practice for Smoking in the Entertainment and Plenary for Next Steps”, urged stakeholders to be careful not to breach the NTC Act while shooting movies.
He added that the Act demands the prohibition of avoidable/unnecessary smoking scenes, avoidable/unnecessary tobacco use of any kind, glamorisation of tobacco use, tobacco brand marking, tobacco product placements and sponsorship by tobacco companies, among others.
Consensus
The Nigerian Film Corporation (NFC)’s Managing Director/Chief Executive Officer, Ali Nuhu, backed the move to rescue “vibrant and energetic youths from the claws of smoking-related and early health challenges.”
Mr Nuhu, who was represented by the NFC’s Director, Public Affairs, Brian Etuk, lamented that most Nigerian youths have become victims of circumstances having taken to smoking habits, with consequential health challenges and damage to body organs.
“We must, therefore, use the power of film/movie to help address the gradual but avoidable drifts that are ultimately life-threatening.”
Concurring, Enugu State Commissioner for Culture and Tourism, Ugochi Madueke, noted the “incredible influence” Nollywood holds over public perceptions and behaviours and urged film industry professionals to promote public health by making movies smoke-free.
The Alliance Coordinator for the Nigeria Tobacco Control Alliance, Olawale Makanjuola, congratulated the NFVCB, adding, “We all know the role film, and most importantly, Nollywood, plays in our culture. For us, there is no better partner than the NFVCB and the creative industry in ensuring our screens remain smoke-free, thereby strengthening our public health infrastructures.”
Emirates set to resume flights to Nigeria after a two-year hiatus
Emirates is set to resume its services to Nigeria this October, after having suspended them back in October 2022. The airline will be operating a daily service between Lagos and Dubai from 1 October 2024, operated using a Boeing 777-300ER. Each day, flight EK783, will depart from Dubai 0945 and arrive in Lagos at 1520 local time, while flight EK784 will depart from Lagos at 1730 and arrive in Dubai at 0510 local time the next day. Each flight will have eight First class suites, 42 Business class seats, and 304 Economy class seats available, and among its in-flight dining and entertainment offerings, passengers will be able to enjoy at least 23 Nigerian movies on offer. Tickets are already available for booking now.
Adnan Kazim, Emirates’ deputy president and chief commercial officer, said, “We are excited to resume our services to Nigeria. The Lagos-Dubai service has traditionally been popular with customers in Nigeria, and we hope to reconnect leisure and business travellers to Dubai and onwards to our network of over 140 destinations. We thank the Nigerian government for their partnership and support in re-establishing this route and we look forward to welcoming passengers back onboard.”
Including the resumption of this flight route, Emirates will now serve 19 gateways in Africa, encompassing a total of 157 per week from Dubai plus an additional 130 through its codeshare and interline partnerships with South African Airways, Airlink, Royal Air Maroc, Tunis Air, among others.
As a major economic hub in Africa, Nigeria and the UAE have built strong bilateral trade relations over the years, headlined by Lagos as the nation’s commercial centre. With the resumption of daily passenger flights, the airline’s cargo arm, Emirates SkyCargo, will further bolster the trade relationship by offering more than 300 tonnes of bellyhold cargo capacity, in and out of Lagos every week. The latter will support Nigerian businesses by exporting their goods via its state-of-the-art hub in Dubai, into key markets such as the UAE, Malaysia, Hong Kong, and Bahrain, among others with key anticipated commodities such as Kola Nuts, food and beverages, and urgent courier material. Meanwhile, Emirates SkyCargo will also import vital goods such as pharmaceuticals and electronics as well as general cargo from key markets such as the UAE, India and Hong Kong, with the aim of keeping trade flowing seamlessly.
By Yi-Hwa Hanna, Business Traveller
Related story: Ban lifted on Nigerian Travelers to UAE After president Tinubu’s Visit
Warner Music to Expand Into Lagos, Nigeria
Warner Music Africa (WMA) is planning to establish a new creative hub in Lagos, Nigeria.
The move will mark the opening of Warner’s first fully-owned office in the market. WMA says that its expansion into Lagos will enable it “to provide more of its A&R, Operations and Marketing expertise to Nigeria’s creative ecosystem”.
WMA’s plans to expand in Nigeria arrive at a time of significant recorded music industry growth in the wider Sub-Saharan Africa (SSA) region.
According to IFPI, Sub-Saharan Africa (SSA) was the fastest-growing music region in 2023. It was also the fastest-growing music region globally in 2022.
Recorded music revenues in Sub-Saharan Africa grew by 24.7% in 2023, fuelled, according to IFPI, by a 24.5% rise in paid streaming revenues.
Ahead of the opening of its new office in Lagos, Warner Music Africa’s management team, including Alfonso Perez-Soto, President of Emerging Markets, Warner Music; Laverne Thomas, Operations Lead, WMA; Temi Adeniji, Managing Director, WMA, and Yoel Kenan, CEO, Africori, met with government officials in Nigeria’s capital, Abuja last week.
According to Warner Music Group, this “pivotal journey” saw the executives engage in meetings with key government officials to “establish crucial relationships and to bolster WMA’s mission of empowering Nigeria’s vibrant creative sector”.
During the Warner executive team’s visit last week, they met two senior ministers and the Special Advisor to the President of Nigeria.
Amongst them were: Minister Ayodele Olawande, Nigeria’s Minister of State For Youth Development, who provides insights into youth empowerment initiatives and holds a crucial role in the creative sector for national development. They also met with Minister Hannatu Musawa, the country’s Minister for Art, Culture, and the Creative Economy, and a prominent Nigerian lawyer and politician.
The WMG team also met with Adeagbo (Oluwadunsin) Ayomide, the Special Advisor to the President on Arts, Culture and the Creative Economy.
WMG says that its meetings in Nigeria underscore its “longstanding commitment” to the market.
In 2019, Warner Music Group invested in independent Nigeria-based music company Chocolate City in a deal that WMG said at the time will “dramatically grow the reach of African artists around the world, and will create new opportunities for global superstars in the region”.
In 2022, Warner Music Group acquired a majority stake in Africori, a prominent African music distribution, music rights management and artist development company which has offices in Johannesburg, London and Lagos.
WMG first invested in Africori in early 2020. The original deal gave WMG access to what it called “Africa’s largest catalog and A&R network”, as well as enabling WMG to establish a presence in many African markets for the first time. WMG’s publishing division, Warner Chappell Music, also inked a global deal with Africori in 2020.
In addition, the Warner Music Group / Blavatnik Family Foundation Social Justice Fund (WMG/BFF SJF) has contributed more than USD $400,000 to Nigeria’s creative sector via its Repertoire and Core Funds.
For example, it contributed $200,000 in 2022 to the West African Vocational Education and $150,000 in 2023 to The Sarz Academy which nurtures emerging talent in music production.
Meanwhile, WMG noted on Wednesday (May 22) that Temi Adeniji and Alfonso Perez-Soto’s leadership “has been instrumental in driving the success of Warner Music’s global artists in Africa and their local repertoire across the globe”.
According to WMG, they have played “a pivotal role” in signing and promoting superstar Nigerian artist CKay, whose viral single Love Nwantiti has achieved significant success, recently being certified 8x platinum in the US.
Additionally, WMA recently signed 26-year-old Nigerian singer-songwriter Joeboy, who has amassed 2 billion streams over the past five years.
As part of the deal, Joeboy has created his own record label, Young Legend which will partner with Warner Music Africa for global distribution of its artists’ music.
Earlier this week, Temi Adeniji, Managing Director at Warner Music Africa and Warner’s SVP of Sub-Saharan Africa, joined the MBW podcast to discuss the rise of music from Africa and more.
By Murray Stassen, MUSIC BUSINESS WORLDWIDE
Video - Nigeria’s Lookman the hero as Atalanta stun Leverkusen
Ademola Lookman scored a stunning hat-trick as Atalanta beat Bayer Leverkusen 3-0 in the Europa League final to win just the second major trophy in their 117-year history and end the German champions’ remarkable unbeaten streak.
Lookman, who struggled to establish himself in the English Premier League with Everton, Fulham and Leicester City before reviving his career in Italy under Atalanta coach Gian Piero Gasperini, struck twice inside the first 26 minutes before sealing the win 15 minutes from full-time on Wednesday night.
The victory ended Gasperini’s own two-decade-long pursuit of major silverware as his side totally outplayed Xabi Alonso’s Leverkusen – or ‘Neverlusen’ as they had been dubbed after going an incredible 51 games unbeaten.
But just as they did against Premier League heavyweights Liverpool and three-time finalists Olympique de Marseille in the previous two rounds, Atalanta didn’t give their opponents a sniff and marked their first European final with a famous victory.
“We needed to be attacking. It was not enough just to defend. We know these teams are great at attacking. Everyone was extraordinary,” Gasperini told Sky Sports Italia, referring to the teams his side beat to become the first Italian winners of the competition since Parma 25 years ago.
“The way we did it was the most important thing. We deserved it without a shadow of a doubt against such a strong team. Winning the Europa League is an extraordinary achievement.”
Leverkusen started the game looking decidedly unsure of themselves and some uncharacteristically sloppy play handed the first chance of the game to Gianluca Scamacca, who didn’t get enough on his header from a fine Matteo Ruggeri cross.
It was an early warning shot, and the purposeful Italians struck within minutes when Davide Zappacosta was allowed far too much space down the right before Lookman beat a flatfooted Exequiel Palacios to the cutback to stroke home the opener.
Lookman was mobbed by his teammates and substitutes who were in dreamland 14 minutes later.
Another Leverkusen error gifted possession to the Nigerian forward, who skipped past one defender and curled a beautiful right-footed shot into the bottom-right corner from just outside the box.
‘One of the best nights of my life’
The stunned Germans showed brief flashes of how quickly they could turn it on in attack, but little came of it – and it was Charles De Ketelaere who came closest on the break as Atalanta did not show a shred of debut final nerves nor any effects from the absence of injured captain Marten de Roon.
Leverkusen swapped defender Josip Stanisic for top scorer Victor Boniface at halftime, but it changed little as both sets of travelling fans continued to create the kind of Aviva Stadium noise matched only by some of the Irish rugby teams’ famous wins or memorable international football nights of years gone by.
Leverkusen had only failed to score once during the run that featured 42 wins in all competitions and 17 goals scored in or after the 90th minute, but there was no such comeback on Wednesday against the resolute Atalanta backline.
“The normality is not to get defeated in the 52nd game. Normally it happens much earlier in the season. It’s been quite exceptional what we have achieved, and we have to be really proud,” Alonso told a news conference.
“We were missing many things for sure. It’s very demanding to play against Atalanta, a lot of dual situations, very physical … It happens, it’s football, today wasn’t our day. They were better.”
Lookman, who completed his hat-trick with another stunning strike into the top corner, this time with his left foot, became the sixth person to score three goals in a major European final and first since Jupp Heynckes’ for Borussia Monchengladbach in the 1975 UEFA Cup.
He was flung into the air by his teammates when the final whistle blew, and the Bergamo club ended the 61-year wait since their 1963 Italian Cup triumph.
“It’s one of the best nights of my life,” Lookman, who cradled the match ball as he collected his winners’ medal, told TNT Sports.
“It was an amazing performance from the team. We did it … We made history tonight.”
Related story: Nigeria appoint Finidi George to succeed Peseiro
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