The fund will support the development of local digital production capacity, encourage the adoption of modern creative technologies, and promote the responsible use of Artificial Intelligence (AI) to strengthen Nigeria’s creative value chain.
The initiative, announced yesterday, directly supports the priorities of the UK-Nigeria Economic Transformation and Investment Partnership (ETIP) Creative Working Group launched in March 2025 and delivers on commitments made during President Bola Tinubu’s State visit to the UK in March 2026. It is designed to ensure that high-potential creative projects can access the technical talent, tools, and resources required to produce, scale and complete their work locally.
Funded by the UK-Nigeria Tech Hub, under the UK Government’s Digital Access Programme and implemented by Tech4Dev, the Creative Fund responds directly to evidence gathered through the State of the Creative Innovation Ecosystem in Nigeria, a study in 2024. Drawing on over 1,700 survey responses and fieldwork across seven states, the research showed that Nigeria’s creative economy employs approximately 4.2 million people and contributes around $3 billion to Gross Domestic Product (GDP) yearly.
Despite this scale, the sector continues to face structural constraints, as over 80 per cent of practitioners are self-taught, fewer than 10 per cent have access to formal financing, and high-value technical work is routinely outsourced outside the country. The Creative Fund is a direct response to these gaps and is central to the work of the ETIP Creative Working Group.
Director of the UK-Nigeria Tech Hub, Oyinkansola Akintola-Bello, said: “Nigeria’s creative sector already delivers real economic value, and both governments have committed under the UK-Nigeria Economic Transformation and Investment Partnership to supporting its growth.
Through the ETIP Creatives Working Group, we are moving from ambition to action. The Creative Fund is a practical first-phase intervention that addresses critical gaps in skills, infrastructure, and access to advanced tools, enabling Nigerian creatives to produce and scale high-quality work locally.”
The Fund will support high-potential creative projects covering three industries: Film, Fashion, and Music and will focus on initiatives that demonstrate strong potential for impact, scalability, and job creation. It will subsidise projects that need to close technical gaps, including critical specialists like VFX artists, sound engineers, post-production editors, and design professionals, or the digital tools and resources that make professional-quality work possible locally, for example, digital asset management systems, content delivery tools, Digital Rights Management solutions, and AI-driven production technologies. The aim is straightforward: Nigeria’s best creative work should be made in Nigeria.
