Fans of the Premier League club in Nigeria will have access to a range of exclusive benefits, while the telecommunications company will provide exclusive content to its subscribers, including match highlights, clubs news, and interviews. In addition, MTN and Arsenal will partner on a series of promotional and marketing activities, and specialist coaching sessions in the west African country.
"This partnership with MTN will really help us engage with these passionate fans on a regular and personal basis," said Vinai Venkatesham, Arsenal's chief commercial officer. "We are expecting MTN's Arsenal exclusive content to be very popular among our supporters, as well as followers of football generally."
MTN's consumer marketing general manager, Richard Iweanoge, added: "We are excited to announce our partnership with Arsenal and look forward to engaging with sports enthusiasts beyond the current traditional broadcast of matches. Not only this but also digitally with access to exclusive contents that will be delivered via our network."
Arsenal have long enjoyed significant support within Africa's most populous nation. Nigeria currently provides the club's largest website traffic outside of the UK and the team's second highest digital members.