When it comes to eCommerce on the continent, Nigeria is arguably ahead of the pack in several respects. Last year, what's now known as the Jumia Group raised over $300 million in funding, getting a $1 billion valuation in the process. Tencent, and other firms invested $1.3 million last December in the payments processing firm, Paystack. Earlier this year, the Cars45, raised $5 million in funding. Clearly, on cash alone there's a lot more equity flowing into West Africa, than the Silicon Savannah in the East.
Ahead of the WCA Summit in October, CGTN's Ramah Nyang spoke to the CEO of Cars45, Etop Ikpe, to find out what makes Nigeria's eCommerce sector tick.