Video - Nigerian braided wigs offer hairstylists a share in the hair market
And to the fashion industry, African women spend billions of dollars annually on hair products. Nigeria is one of the biggest spenders in the continent. The west Africa giant spends more than $400 million but with hardly any product to sell in the lucrative beauty market. But the emergence of locally made braided wigs could offer a rare chance for Nigerian hairstylists to earn a share of the hair market.