Monday, June 9, 2025

China’s BYD aims for foothold in Nigeria’s auto market

Chinese auto giant BYD is aiming for a foothold in Nigeria’s auto market with a large customer engagement centre along Akin Adesola in Victoria Island in Lagos.

BYD which first made name with its reliable inverter batteries has now become China’s largest electric vehicle manufacturer with presence across the globe.

It is unclear if BYD is entering Nigeria directly or through a franchise given tha Mandilas has been working to be BYD’s partner in Nigeria.

China’s ability to make electric vehicles (evs) cheaply has caused angst in countries with big carmakers, prompting governments to investigate China’s subsidies for the sector and to erect trade barriers.

On May 23rd China’s byd, caused shockwaves when it slashed the cost of 22 electric and hybrid models. Now the starting price of its cheapest model, the Seagull, has fallen to a mere 55,800 yuan ($7,700). The move came just two years after byd had originally unveiled the electric hatchback, at a then astonishingly low cost of 73,800 yuan.

In Nigeria the Seagull ev is priced at a range starting at N31m by Mandillas.

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