Tuesday, March 20, 2012

Canadian based Cable network to broadcast Nollywood content

Hollywood has officially lost its title as second largest film industry in the world after Mumbai, India's Bollywood to Nigeria, West Africa's Nollywood, according to a survey taken by UNESCO Institute for Statistics (UIS) in 2009.

The growing global popularity of African films around the world has created a demand for African content on television.

In April 2012, for the first time on Canadian cable television, Canadians will be able to access and watch African movies, drama-series and entertainment programming on African Movies and Entertainment Television (AMET TV) in partnership with independent Canadian broadcaster, Channel Zero.

Following Black History Month's celebrations, and being reminded of the crucial contributions to society by African descendants in Canada, it would appear as though the great honour would be reflected with positive images on television.

Unfortunately, Canada has lagged in representing programming that showcases and targets its African, Caribbean population on television.

The need for presenting African culture is evident with the approval for a second Afrocentric school in Toronto.

Whether in cultural appreciation, education or entertainment, AMET TV's main mission is to make African content accessible to Canadians who have been neglected as consumer audiences.

Starting on April 29, 2012, AMET TV will broadcast African Movies and Drama Series on Cable Networks: Rogers Channel 122, Bell Canada Channel 207, Videotron Channel 614. AMET TV programming line up is as follows: Every Saturdays; African Music Videos Show between 6pm to 7pm, African Drama Series between 7pm to 8pm, African Movies between 8pm to 10pm and every Sundays, African Gospel Vibes between 2pm to 3pm.

The Moment

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