Friday, May 25, 2018

Video - Bata's entry to the shoe market in Nigeria

It may be Africa's most populous country, and home to its one of its largest economies, but the global shoemaker Bata is not keen on investing in local manufacturing plant in Nigeria. That's according to the company's Chief Marketing Officer, Thomas Bata. The company had production hubs in Kenya and South Africa, which can produce at least 30 million pairs of shoes, each year. Here he is explaining the firm's approach to the West African economy.

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