The managing director of SONY Gulf-Mideast and Africa, Mr. Muira Osamo came to the Radio House office of the Ministry of Information and Communications to offer "sincere apologies" to the government and people of Nigeria for the reference made in a new SONY ad campaign for the PlayStation 3.
Mr. Osamo said he came on behalf of SONY to show the corporation's commitment and respect to Nigerian people.
"There was no bad intention or reason for the advert. It is a genuine mistake by our organisation."
A letter signed by SONY Corp. Vice President, Shiro Kambe stated that "it has come to our attention that a TV advertisement made by SONY Computer Entertainment America Inc. (SCEA), one of our group companies in the U.S. responsible for PlayStation business in the U.S. and Canada, may have offended some members of the Nigerian community. We sincerely apologise to anyone this may have offended."
"immediately after learning that it contained statements that might have offended some individuals. By September 7, all replacement work was completed, and the original advertisement has not been aired."
The Nigerian Minister of Information and Communications, Professor Dora Akunyili expressed her dissatisfaction at the wordings of the letter and advised SONY to "re- write the letter to reflect the real feelings of SONY. You said that you offended some members of the Nigerian community.
That is not true. In fact, you offended all Nigerians. I have a reservation on the apology. We will not take the apology seriously until you modify it."You have taken the first step by apologising. Then re- write the apology to make it more acceptable. We are expecting clearer apology from SONY."
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ReplyDeleteDear Professor Dora Akunyili ,
ReplyDeleteWe are very sorry to have offended you. We will send the re-written official apology at once to you and your country along with USD$1,000,000 in reparation.
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Regards,
Oliver Klozzoff
Vice President for Media Affairs
Sony Entertainment America
Charity begins from home, they say. Some don't even have any type of reverence for people in power in their country. Such shameful comment on a matter that was effeciently managed by Prof Dora. Like she said in previous interviews, some are not worthy of being Nigerians.
ReplyDelete