Monday, October 10, 2022

Sony unveils new products in Nigeria

Sony Middle East and Africa in collaboration with Kontakt Pro Nigeria Limited have unveiled its cinema line cameras in Nigeria.

At the event in Lagos, the firm also used the event to engage emerging talents, key players and stakeholders in Nollywood and the media production industry.

The experiential event, which included hands-on demonstrations, in-depth product presentations and discussions with Sony experts from United Arab Emirate (UAE) and Japan, was also used to announce the arrival of its newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30).

Also, showcased at the event were the FX3, the FX6 and the FX9 full-frame digital cameras, with superior colour science technology, high-resolution sensors up to 6k, exceptional dynamic range for any light setting and fully optimised for a fast workflow. A key highlight of these cameras is their Netflix Production Technology alliance, a delight for today’s content creators.

Product Marketing Manager at Sony Middle East and Africa, Arvin Orsua, said: “It is important to Sony to make the life of a cinematographer easy. As a cinematographer, Sony fulfils its promise to support creators’ needs with camera features that make operation simple and output outstanding.”

For decades Sony has worked with the creative community by providing support and supplying tools made by cinematographers for cinematographers. The DNA (genetic makeup) from top film industries and the frontier of digital imaging come together to create a line of powerful creative tools designed to capture emotion in every frame and unleash the true power of visual storytelling from every corner of content creation.

Head of Digital Imaging at Sony Middle East and Africa, Sajeer Shamsu, said: “The new FX30 is a great fit for anyone looking to get started in filmmaking.

“It features many of the professional features of our high-end cameras at a price point that makes it easily accessible for filmmakers in the Middle East and Africa region at any level. This camera is an excellent starting point for our full line-up of Cinema Line Cameras.”

“We live in a new age of content consumption, where we can choose to connect with distant people, unseen places, exotic cultures, and untold stories at will. We can change the way we experience the world, and connecting people’s emotion through powerful storytelling is the motivation behind Sony’s cinema production technology” Shamsu noted.

In a statement, the Country Manager for Product Marketing, Nigeria, Ms. Bukola Oloyede, expressed delight in the film technology that Sony is making available to content creators. 

The Guardian

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